Our Story
AURUM was born from a singular vision: to create objects that transcend time. Founded in Geneva in 2010, we have remained steadfast in our commitment to exceptional craftsmanship, rare materials, and timeless design. Each piece that leaves our atelier is not merely a product—it is a legacy.
A Letter from the Founder
"When I founded AURUM, I made a promise: that we would never compromise on quality, never chase trends, and never forget that our clients trust us to create pieces worthy of becoming family heirlooms. Fifteen years later, that promise remains the foundation of everything we do."
— Alexandre Durand
Our Journey
2010
AURUM founded in Geneva
2014
First flagship boutique opens
2018
Introduction of The Obsidian Series
2022
Carbon-neutral certification
2025
Global expansion continues
As Seen In