Autumn / Winter Collection 2025
THE ART OF
DISTINCTION
Limited to 200 Pieces Worldwide
Explore Collection"We do not make products. We make heirlooms."
Atelier
Switzerland
The AURUM Philosophy
Founded on the principle that true luxury is timeless, we create objects meant to outlast their owners. Each piece in our collection undergoes hundreds of hours of meticulous craftsmanship, ensuring that what leaves our atelier is nothing less than perfection.
We source only the rarest materials—Swiss movements, Italian leathers, Japanese silks—and transform them through the hands of master artisans who have dedicated their lives to their craft.
Our StoryCurated Selection
Exceptional Pieces
Newwatches
The Obsidian Chronograph
$12,400
Limitedclothing
Manteau Noir
$8,900
Newhome
The Venetian Writing Desk
$22,500
clothing
Côte d'Azur Silk Shirt
$2,800
Limitedaccessories
The Evening Clutch No. 3
$4,500
accessories
The Aurum Cufflinks
$1,800
Newaccessories
Cashmere Travel Set
$3,600
Limitedwatches
The Geneva Timepiece
$18,500
leather
The Artisan Belt
$1,200
clothing
The Monogram Robe
$2,400
home
The Vault Watch Box
$4,200
Limitedleather
The Travel Trunk
$15,800
Limitedleather
The Travel Trunk
$15,800
home
Portofino Leather Loafers
$4,500
home
Mediterranean Linen Trousers
$1,950
Limited EditionEditor's Choice
The Obsidian Chronograph
$12,400
Swiss automatic chronograph with 72-hour power reserve. Black ceramic case with sapphire crystal.
Only 3 Remaining
Services
The AURUM Experience
White-Glove Delivery
Complimentary worldwide shipping with dedicated handling
Gift Packaging
Signature presentation boxes for every piece
Lifetime Guarantee
Comprehensive coverage for craftsmanship
Bespoke Services
Custom commissions for discerning collectors
All Pieces
15 Items
watches
The Obsidian Chronograph
$12,400
clothing
Manteau Noir
$8,900
home
The Venetian Writing Desk
$22,500
clothing
Côte d'Azur Silk Shirt
$2,800
accessories
The Evening Clutch No. 3
$4,500
accessories
The Aurum Cufflinks
$1,800
accessories
Cashmere Travel Set
$3,600
watches
The Geneva Timepiece
$18,500
leather
The Artisan Belt
$1,200
clothing
The Monogram Robe
$2,400
home
The Vault Watch Box
$4,200
leather
The Travel Trunk
$15,800
leather
The Travel Trunk
$15,800
home
Portofino Leather Loafers
$4,500
home
Mediterranean Linen Trousers
$1,950
Watches
The Obsidian Series
Timepieces that transcend time. Each watch in this collection represents the pinnacle of horological achievement, crafted with Swiss precision and finished by master artisans in our Geneva atelier.
watches
The Obsidian Chronograph
$12,400
accessories
The Aurum Cufflinks
$1,800
watches
The Geneva Timepiece
$18,500
Clothing
La Maison Capsule
Exceptional garments for exceptional moments. Limited production, unlimited refinement. Each piece is crafted from the finest materials sourced from the world's most prestigious mills.
clothing
Manteau Noir
$8,900
clothing
Côte d'Azur Silk Shirt
$2,800
leather
The Travel Trunk
$15,800
Lifestyle
Aurum Home Objects
Objects that transform spaces into sanctuaries. Each piece is designed for those who appreciate the art of living, combining functionality with unparalleled aesthetics.
home
The Venetian Writing Desk
$22,500
accessories
Cashmere Travel Set
$3,600
clothing
The Monogram Robe
$2,400
home
The Vault Watch Box
$4,200
home
Portofino Leather Loafers
$4,500
home
Mediterranean Linen Trousers
$1,950
Rare Pieces
The Archive
Limited editions, discontinued styles, and one-of-a-kind pieces. Once gone, they are gone forever. Each Archive piece comes with a certificate of authenticity and provenance documentation.
accessories
The Evening Clutch No. 3
$4,500
leather
The Artisan Belt
$1,200
leather
The Travel Trunk
$15,800
Testimonials
What Our Collectors Say
Exceptional Craftsmanship
The Obsidian Chronograph exceeded every expectation. The weight, the finish, the movement—everything speaks to true craftsmanship. This is not a watch; it is an heirloom.
James H.
VerifiedWorth Every Moment of the Wait
I ordered the Venetian Writing Desk and waited six months. It arrived yesterday and I can confidently say it was worth every day. The attention to detail is extraordinary.
Victoria L.
VerifiedQuiet Luxury at Its Finest
The Manteau Noir is exactly what I was searching for—no logos, no flash, just impeccable tailoring and the finest materials. This is how luxury should be.
Alexander M.
VerifiedEditorial
The Lookbook
Winter 2025
The Obsidian Winter — A Study in Restraint
Exploring the intersection of darkness and light through the lens of our Autumn/Winter collection.
Craftsmanship
Made by Hand. Made to Last.
Each AURUM piece undergoes a rigorous journey from concept to creation, ensuring every detail meets our exacting standards.
Design
Every piece begins as a sketch in our Geneva atelier.
Material Selection
Only the world's finest raw materials are selected.
Artisan Craftsmanship
50+ hours of hand finishing per piece.
Quality Control
100-point inspection protocol.
Delivery
White-glove, worldwide delivery.
Our Materials
18k Gold
Platinum
Alligator
Cashmere
Our Story
AURUM was born from a singular vision: to create objects that transcend time. Founded in Geneva in 2010, we have remained steadfast in our commitment to exceptional craftsmanship, rare materials, and timeless design. Each piece that leaves our atelier is not merely a product—it is a legacy.
A Letter from the Founder
"When I founded AURUM, I made a promise: that we would never compromise on quality, never chase trends, and never forget that our clients trust us to create pieces worthy of becoming family heirlooms. Fifteen years later, that promise remains the foundation of everything we do."
— Alexandre Durand
Our Journey
2010
AURUM founded in Geneva
2014
First flagship boutique opens
2018
Introduction of The Obsidian Series
2022
Carbon-neutral certification
2025
Global expansion continues
As Seen In
Exclusive Access
The Inner Circle
Join a community of discerning collectors and gain access to exclusive privileges, early releases, and bespoke services.
AURUM SELECT
Complimentary
Your entry into the world of AURUM.
- Early access to new collections
- Complimentary standard shipping
- Digital lookbooks
- Birthday recognition
AURUM PRIVATE
$500 / Year
For those who demand more.
- All SELECT benefits
- Dedicated personal stylist
- Access to exclusive pieces
- Private shopping events
- Complimentary alterations
- Priority customer service
AURUM BLACK
Invitation Only
The highest echelon of privilege.
- All PRIVATE benefits
- Bespoke commissions
- First access to archive sales
- Global concierge service
- Private atelier appointments
- Annual gift selection
Support
Client Services
Our dedicated client services team is available to assist you with any inquiries. Experience the AURUM standard of personalized care.
Stay Connected
Join the Inner Circle
Receive early access to new collections, exclusive invitations, and insights into our craft.
Contact
Private Consultations
12 Place Vendôme
Paris, 75001 France
concierge@aurum.com
Available 24/7
+33 1 42 86 00 00
Private Line
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